Nike Game Growers

Statistics show that girls are 50% more likely to drop out of sports than boys by the time they reach 8th grade. This alarming trend not only creates physical barriers but also social ones that can have lasting effects. In response, Nike Made to Play partnered with the WNBA and the NBA to create a movement that empowers girls nationwide and promotes efforts to increase girls' participation in sports within their communities.

Our team was tasked with helping to build this community of empowered girls, who serve as ambassadors for the cause and drive positive change on a local level. Together, we worked to foster a culture that celebrates and encourages girls' participation in sports, and through our efforts, we hope to break down barriers and provide more opportunities for girls to thrive in sports and beyond.