Safe + Strong
In early 2020, Brink was hired by the Oregon Health Authority to create an integrated marketing campaign to slow the spread of COVID-19 and educate communities most impacted by racism, ableism, poverty, and trauma. The campaign included traditional and digital advertising, social media outreach, and culturally responsive materials in 20+ languages. The Safe + Strong campaign became Twitter's most successful public health ad campaign of all time, driving 4.62 million visits to the website, which is available in 13 languages and has served over 2.43 million users.
My team provided technical assistance to support community-based organizations (CBOs) and local public health authorities, including material development, training sessions, one-on-one consultations, and strategic counsel support, resulting in improved resource management and increased capacity to meet community needs. The Safe + Strong campaign's success demonstrates the value of culturally responsive approaches to public health communication, particularly in communities most impacted by the pandemic.
Role & responsibilities.
Senior Community Engagement Strategist
Revamped community engagement strategies, empowering community leaders to become trusted messengers of rapidly evolving COVID-19 information.
Provided tailored 1-on-1 consultations to community-based organizations, triaging their unique needs for COVID-19 related collateral.
Advised on equitable engagement strategies to ensure diverse community participation in collaborative design efforts.
